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Strategy

Frufun, it tasty!

It’s fun to simply freeze delicious fruits and eat them fresh. Furfun’s concept is the fun of eating frozen fruits. Therefore, it attempts a…

Café1800: Better Taste

Cafe1800 aims to maximize profits through the sale of delicious coffee at a reasonable price. Although it lacks marketing capital as large coffee franchises,…

Neurocore: Innovative Solutions

Neurocore provides a future-oriented safety supply chain solution equipped with the technology and capabilities required for the next-generation manufacturing environment. We express the branding…

KFFA: Kopino need your help.

The Korean-Phillipino Foundation not only works with occupational training schools, but it also cares for those in need. It is necessary to promote this…

Santé: Purerizer

After environmental pollution and pandemics, people are putting more importance on the cleanliness of life. Therefore, we are aiming for a brand concept that…

Korean American Medical Asscocation

Kama’s challenge was to complement the identity of existing Korean-American doctors, while also creating a brand that connects with local society and all healthcare…

Arbelsoft for Professionals

Crafting new bright brands, unique visual systems and digital experience focused on a wide range of original collabs. We guarantee the effectiveness of the…

Frufun, it tasty!

It’s fun to simply freeze delicious fruits and eat them fresh. Furfun’s concept is the fun of eating frozen fruits. Therefore, it attempts a…

  • Strategy

    Brand Strategy

  • Design

    Brand and Visual Identity, Packaging

  • Client

    ERUM Food System

  • Location

    Seoul, Korea

  • Designer

    Peter Lee, Nayeon Lee

  • Project Coordinator

    Stella Jeon, Doyoon Kim

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Café1800: Better Taste

Cafe1800 aims to maximize profits through the sale of delicious coffee at a reasonable price. Although it lacks marketing capital as large coffee franchises,…

  • Strategy

    Brand Strategy

  • Design

    Brand and Visual Identity, Signage

  • Client

    Café1800

  • Location

    Seoul, Korea

  • Designer

    Peter Lee, Nayeon Lee

  • Project Planning

    Doyoon Kim

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Neurocore: Innovative Solutions

Neurocore provides a future-oriented safety supply chain solution equipped with the technology and capabilities required for the next-generation manufacturing environment. We express the branding…

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    Brand and Visual Identity, UI/UX, Publications

  • Client

    Neurocore

  • Location

    Seoul, Korea

  • Designer

    Peter Lee

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September 30, 2011

KFFA: Kopino need your help.

The Korean-Phillipino Foundation not only works with occupational training schools, but it also cares for those in need. It is necessary to promote this…

  • Strategy

    Branding Through Storytelling

  • Design

    Brand Identity, Public Advertising

  • Client

    Korean-Filipinos Foundation of America

  • Location

    Bayside NY, US

  • Designer

    Peter Lee

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Santé: Purerizer

After environmental pollution and pandemics, people are putting more importance on the cleanliness of life. Therefore, we are aiming for a brand concept that…

  • Strategy

    Brand Strategy, Naming

  • Design

    Brand and Visual Identity, Packaging

  • Client

    Santé

  • Location

    Seoul, Korea

  • Designer

    Peter Lee

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Korean American Medical Asscocation

Kama’s challenge was to complement the identity of existing Korean-American doctors, while also creating a brand that connects with local society and all healthcare…

  • Strategy

    Brand Strategy

  • Design

    Brand and Visual Identity, Website

  • Client

    Korean American Medical Asscocation

  • Location

    Englewood Cliffs, New Jersey US

  • Designer

    Peter Lee, Nayeon Lee

  • Project Coordinator

    Doyoon Kim

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Arbelsoft for Professionals

Crafting new bright brands, unique visual systems and digital experience focused on a wide range of original collabs. We guarantee the effectiveness of the…

  • Strategy

    Brand Strategy, Naming, Brand portfolio and architecture

  • Design

    Branding and visual identity, Website Design, Advertising and Marketing, Packaging, Publication and Art Direction.

  • Client

    Arbelsoft

  • Location

    Fort Lee, New Jersey, US

  • Designer

    Peter Lee

  • Programming

    William Kang

View Project