Frufun, it tasty!
It’s fun to simply freeze delicious fruits and eat them fresh. Furfun’s concept is the fun of eating frozen fruits. Therefore, it attempts a more casual and friendly visual approach.
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Strategy
Brand Strategy
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Design
Brand and Visual Identity, Packaging
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Client
ERUM Food System
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Location
Seoul, Korea
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Designer
Peter Lee, Nayeon Lee
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Project Coordinator
Stella Jeon, Doyoon Kim
Building a stand-out brand: visual system & strategy creation.
With more than 20 years of experience, our team has become a leader in digital design and innovation. We work with our customers to transform innovative ideas into influential digital experiences and help progressive companies by providing design and optimal solutions that stand out in our design career.

Brand Identity
Brand Identity

Product Packaging
Product Packaging
Frufun container packaging

Product Packaging
Product Packaging

Product Packaging
Product Packaging
Fresh frozen strawberrires

Product Packaging
Product Packaging
Fresh frozen raspberries

Product Packaging
Product Packaging
Fresh frozen blueberries

Product Packaging
Product Packaging
Fresh frozen bananas

Product Packaging
Product Packaging
Fresh frozen fruit packaging backside

Product Packaging
Product Packaging
Mango Stick packaging

Product Packaging
Product Packaging
Pineapple Stick packaging

Brand Identity
Brand Identity
Kraft paper shopping bag

Brand Identity
Brand Identity
Shopping Bag
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to discuss a new project.
We’re passionate creatives who are excited about unique ideas and help companies to create amazing identities by crafting top-notch design.