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Brand Identity Editorial May 27, 2019

Hwachunha: Chinese Taste

Expressing that it offers luxurious traditional Chinese dishes tailored to Korean tastes with various ingredients and menus used in China.

Task

Although it is a traditional Chinese food menu design, it emphasizes oriental elements so that Koreans do not feel heterogeneous.

  • Strategy

    Brand Strategy

  • Design

    Menu Design, Logo Modification

  • Client

    Hwachunha

  • Location

    Seongnam-si, Korea / Chongqing, China

  • Designer

    Peter Lee

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