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Packaging

Frufun, it tasty!

It’s fun to simply freeze delicious fruits and eat them fresh. Furfun’s concept is the fun of eating frozen fruits. Therefore, it attempts a…

Santé: Purerizer

After environmental pollution and pandemics, people are putting more importance on the cleanliness of life. Therefore, we are aiming for a brand concept that…

Wellnok: Hasung

We strive to create unique visual systems and strategies across the health supplement.

Severance

A brand displaying specific characteristics designed to appeal to a specific audience is far more likely to make the intended connection.

Coo Entertainment

We strive to create unique visual systems and strategies across the music industry.

Activesports, its difference beyond

Crafting new bright brands, unique visual systems and digital experience focused on a wide range of original collabs. We guarantee the effectiveness of the…

Arbelsoft for Professionals

Crafting new bright brands, unique visual systems and digital experience focused on a wide range of original collabs. We guarantee the effectiveness of the…

Frufun, it tasty!

It’s fun to simply freeze delicious fruits and eat them fresh. Furfun’s concept is the fun of eating frozen fruits. Therefore, it attempts a…

  • Strategy

    Brand Strategy

  • Design

    Brand and Visual Identity, Packaging

  • Client

    ERUM Food System

  • Location

    Seoul, Korea

  • Designer

    Peter Lee, Nayeon Lee

  • Project Coordinator

    Stella Jeon, Doyoon Kim

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Santé: Purerizer

After environmental pollution and pandemics, people are putting more importance on the cleanliness of life. Therefore, we are aiming for a brand concept that…

  • Strategy

    Brand Strategy, Naming

  • Design

    Brand and Visual Identity, Packaging

  • Client

    Santé

  • Location

    Seoul, Korea

  • Designer

    Peter Lee

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September 12, 2019

Wellnok: Hasung

We strive to create unique visual systems and strategies across the health supplement.

  • Strategy

    Brand Strategy

  • Design

    Packaging, Brand Identity

  • Client

    Hasung

  • Location

    Seoul, Korea

  • Designer

    Peter Lee

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May 1, 2013

Severance

A brand displaying specific characteristics designed to appeal to a specific audience is far more likely to make the intended connection.

  • Strategy

    Brand Personality

  • Design

    Publication Design

  • Client

    Severance, Yonsei University College of Medicine

  • Location

    New York, US / Seoul, Korea

  • Designer

    Peter Lee

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October 19, 2011

Coo Entertainment

We strive to create unique visual systems and strategies across the music industry.

  • Strategy

    Brand Strategy

  • Design

    Packaging, Art Direction, Corporate Identity

  • Client

    Coo Entertainment

  • Location

    Seoul, Korea

  • Designer

    Peter Lee

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January 28, 2016

Activesports, its difference beyond

Crafting new bright brands, unique visual systems and digital experience focused on a wide range of original collabs. We guarantee the effectiveness of the…

  • Strategy

    Brand Strategy

  • Design

    Brand Identity, Website, Packaging

  • Client

    Activesports

  • Location

    Lake Grove, New York, US

  • Designers

    Peter Lee

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Arbelsoft for Professionals

Crafting new bright brands, unique visual systems and digital experience focused on a wide range of original collabs. We guarantee the effectiveness of the…

  • Strategy

    Brand Strategy, Naming, Brand portfolio and architecture

  • Design

    Branding and visual identity, Website Design, Advertising and Marketing, Packaging, Publication and Art Direction.

  • Client

    Arbelsoft

  • Location

    Fort Lee, New Jersey, US

  • Designer

    Peter Lee

  • Programming

    William Kang

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