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Korean American Medical Asscocation

Kama’s challenge was to complement the identity of existing Korean-American doctors, while also creating a brand that connects with local society and all healthcare…

  • Strategy

    Brand Strategy

  • Design

    Brand and Visual Identity, Website

  • Client

    Korean American Medical Asscocation

  • Location

    Englewood Cliffs, New Jersey US

  • Designer

    Peter Lee, Nayeon Lee

  • Project Coordinator

    Doyoon Kim

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January 28, 2016

Activesports, its difference beyond

Crafting new bright brands, unique visual systems and digital experience focused on a wide range of original collabs. We guarantee the effectiveness of the…

  • Strategy

    Brand Strategy

  • Design

    Brand Identity, Website, Packaging

  • Client

    Activesports

  • Location

    Lake Grove, New York, US

  • Designers

    Peter Lee

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October 12, 2021

Premium Tile Gallery

Crafting new bright brands, unique visual systems and digital experience focused on a wide range of original collabs. We guarantee the effectiveness of the…

  • Strategy

    Brand Strategy

  • Design

    Brand Identity, Website, Publications

  • Client

    Chinyoung Korea

  • Location

    Seoul, Korea

  • Designers

    Peter Lee, Nayeon Lee

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September 12, 2019

Wellnok: Hasung

We strive to create unique visual systems and strategies across the health supplement.

  • Strategy

    Brand Strategy

  • Design

    Packaging, Brand Identity

  • Client

    Hasung

  • Location

    Seoul, Korea

  • Designer

    Peter Lee

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Arbelsoft for Professionals

Crafting new bright brands, unique visual systems and digital experience focused on a wide range of original collabs. We guarantee the effectiveness of the…

  • Strategy

    Brand Strategy, Naming, Brand portfolio and architecture

  • Design

    Branding and visual identity, Website Design, Advertising and Marketing, Packaging, Publication and Art Direction.

  • Client

    Arbelsoft

  • Location

    Fort Lee, New Jersey, US

  • Designer

    Peter Lee

  • Programming

    William Kang

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August 10, 2020

Handot: Dream of Thinking

Brand “Handot” that articulate their values and commit to them can intentionally develop a reputation for the way they approch.

  • Strategy

    Brand Strategy, Positioning

  • Design

    Brand identity

  • Client

    Handot

  • Location

    Jeju, Korea

  • Designer

    Peter Lee

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