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Santé: Purerizer

After environmental pollution and pandemics, people are putting more importance on the cleanliness of life. Therefore, we are aiming for a brand concept that…

  • Strategy

    Brand Strategy, Naming

  • Design

    Brand and Visual Identity, Packaging

  • Client

    Santé

  • Location

    Seoul, Korea

  • Designer

    Peter Lee

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September 12, 2019

Wellnok: Hasung

We strive to create unique visual systems and strategies across the health supplement.

  • Strategy

    Brand Strategy

  • Design

    Packaging, Brand Identity

  • Client

    Hasung

  • Location

    Seoul, Korea

  • Designer

    Peter Lee

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Korean American Medical Asscocation

Kama’s challenge was to complement the identity of existing Korean-American doctors, while also creating a brand that connects with local society and all healthcare…

  • Strategy

    Brand Strategy

  • Design

    Brand and Visual Identity, Website

  • Client

    Korean American Medical Asscocation

  • Location

    Englewood Cliffs, New Jersey US

  • Designer

    Peter Lee, Nayeon Lee

  • Project Coordinator

    Doyoon Kim

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May 1, 2013

Severance

A brand displaying specific characteristics designed to appeal to a specific audience is far more likely to make the intended connection.

  • Strategy

    Brand Personality

  • Design

    Publication Design

  • Client

    Severance, Yonsei University College of Medicine

  • Location

    New York, US / Seoul, Korea

  • Designer

    Peter Lee

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August 10, 2020

Handot: Dream of Thinking

Brand “Handot” that articulate their values and commit to them can intentionally develop a reputation for the way they approch.

  • Strategy

    Brand Strategy, Positioning

  • Design

    Brand identity

  • Client

    Handot

  • Location

    Jeju, Korea

  • Designer

    Peter Lee

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October 19, 2011

Coo Entertainment

We strive to create unique visual systems and strategies across the music industry.

  • Strategy

    Brand Strategy

  • Design

    Packaging, Art Direction, Corporate Identity

  • Client

    Coo Entertainment

  • Location

    Seoul, Korea

  • Designer

    Peter Lee

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